Floid The Genuine Aftershave Lotion 400ml

The Genuine represents the apex of Spanish barbershop tradition—now available in the new formula iteration and the 400ml operational scale. This is Floid's flagship protocol, a composition that has demonstrated unwavering excellence across half a century of deployment in barbershops across the Mediterranean and beyond. The new formula iteration honours the original whilst refining the natural extract base for enhanced skin conditioning properties. The fragrance remains undeniably distinctive: an explosion of spices, citrus, and mentholated freshness that announces the wearing of serious grooming assets.

Fragrance Profile

The composition opens with brilliant citrus brightness—orange and mandarin dominating, with cardamom providing sharp, spicy counterpoint. This opening is intentionally theatrical, designed to announce the deployment of premium aftershave. The heart develops into more complex floral territory, with lily of the valley and violet offering powdery nuance. Cedarwood and patchouli provide structural support. The base—musk, vanilla, benzoin, sandalwood—delivers a soft, creamy drydown that evolves throughout wearing time. This is fragrance architecture refined through decades of field testing.

Recovery & Conditioning

The new formula iteration enhances the natural extract base—rosemary, thyme, lavender, sage—providing improved skin conditioning properties whilst maintaining the antiseptic efficacy of the menthol component. The immediate post-shave sensation is characteristic: cooling, refreshing, entirely aligned with traditional barbershop protocol. The enhanced extract formulation ensures that skin conditioning extends beyond the immediate moment, leaving the complexion refined and properly treated.

Technical Specifications

• Size: 400ml (13.5 oz)
• Type: Alcohol-based aftershave lotion
• Formula: New enhanced formulation with natural extracts
• Key Components: Natural rosemary, thyme, lavender, and sage extracts; menthol
• Fragrance Notes: Orange, cardamom (top); lily of the valley, violet, cedarwood, patchouli (heart); musk, vanilla, benzoin, sandalwood (base)
• Made in Spain

Compact Format Available

For field assessment or travel deployment, the Floid Aftershave Lotion The Genuine 150ml offers The Genuine formulation in a more portable 150ml format.

The Brand: Floid

Floid remains the gold standard of Spanish grooming tradition. The house was founded in the 1950s, an era when barbershop culture represented the apotheosis of men's grooming. The Genuine is Floid's flagship—a fragrance that has transcended temporal fashion through unwavering commitment to quality and authenticity. The new formula represents not a departure from tradition, but rather its refined continuation. This is the aftershave of barbershop history, available in the 400ml scale for sustained deployment.