{"product_id":"proraso-blue-pre-shave-cream-100ml","title":"Proraso Blue Pre-Shave Cream 100ml","description":"\u003cp\u003eThe opening phase of the Proraso Blue system — a pre-mission conditioning formulation designed to prepare the skin and beard for the closest possible shave. Applied before lathering, it softens even the most resistant beard structure, reducing the risk of irritation and ensuring the blade operates with maximum efficiency across all facial terrain.\u003c\/p\u003e\u003ch3\u003ePreparation Protocol\u003c\/h3\u003e\u003cp\u003eMassaged into the face and neck before shaving, the Blue Pre-Shave Cream delivers immediate hydration to the beard and skin. Aloe vera provides soothing, anti-inflammatory preparation that reduces pre-shave sensitivity. Vitamin E supports skin resilience during the protocol. Menthol adds a refreshing, invigorating quality to the pre-shave phase — cooling, stimulating, and psychologically priming the operative for a precise morning protocol.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eFormat: Pre-shave cream\u003c\/li\u003e\n\u003cli\u003eKey actives: Aloe vera (Aloe barbadensis Leaf Juice), Vitamin E (Tocopheryl Acetate), Menthol\u003c\/li\u003e\n\u003cli\u003eNo parabens \/ No silicones \/ No mineral oils\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eOrigin: Italy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Blue System\u003c\/h3\u003e\u003cp\u003eFor maximum protective and moisturising performance, deploy in sequence with the \u003ca href=\"\/products\/proraso-blue-shaving-soap-tube-150ml\"\u003eProraso Blue Shaving Soap in Tube 150ml\u003c\/a\u003e and the \u003ca href=\"\/products\/proraso-blue-aftershave-balm-100ml\"\u003eProraso Blue Aftershave Balm 100ml\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e\u003cp\u003eProraso was founded in Florence in 1948 and has since become one of the world's most recognised shaving brands. Operating from the same Florentine laboratory for over 75 years, the brand has built its reputation on formulations that combine accessibility with genuine performance. The Blue Line — protective and moisturising — is Proraso's most technically refined system, engineered for those who demand thorough coverage and lasting skin comfort throughout the protocol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua (Water\/Eau), Stearic Acid, Glycerin, Parfum (Fragrance), Tocopheryl Acetate, Aloe barbadensis Leaf Juice, Menthol, Cetearyl Alcohol, Tetrasodium Glutamate Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Coumarin, Isoeugenol\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53908592591175,"sku":"PRO-PS-BLU-100","price":6.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-blue-pre-shave-cream-100ml.png?v=1778697902","url":"https:\/\/agentshave.co.uk\/products\/proraso-blue-pre-shave-cream-100ml","provider":"Agent Shave","version":"1.0","type":"link"}