{"title":"Proraso","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSince 1948, Proraso has been the heartbeat of Italian wet shaving. Born in Florence, this family-run brand is world-renowned for transforming the daily shave into a professional barbershop ritual. With its iconic color-coded formulas—\u003cb data-path-to-node=\"4\" data-index-in-node=\"234\"\u003eGreen\u003c\/b\u003e (Refreshing), \u003cb data-path-to-node=\"4\" data-index-in-node=\"254\"\u003eWhite\u003c\/b\u003e (Sensitive), \u003cb data-path-to-node=\"4\" data-index-in-node=\"273\"\u003eRed\u003c\/b\u003e (Nourishing), and \u003cb data-path-to-node=\"4\" data-index-in-node=\"295\"\u003eBlue\u003c\/b\u003e (Protective)—Proraso offers a specialized solution for every face and beard type. Rich in natural botanical extracts and free from parabens and silicones, it remains the gold standard for quality, reliability, and that classic Italian cooling sensation.\u003c\/p\u003e","products":[{"product_id":"proraso-beard-brush","title":"Proraso Beard \u0026 Hair Brush","description":"\u003cp\u003eThe Proraso Beard \u0026amp; Hair Brush operates as the fundamental instrument of the wet-shaving protocol—the tactical interface between soap formulation and skin surface. This brush represents the institutional approach to grooming equipment: purposeful design, reliable execution, uncompromising quality.\u003c\/p\u003e  \u003ch3\u003eOperational Design\u003c\/h3\u003e \u003cp\u003eA properly engineered beard brush serves multiple critical functions: bristle structure adequate for beard fibre engagement, handle ergonomics supporting extended manipulation, and bristle density sufficient to generate rich lather from soap (whether bowl or tube format). The Proraso brush addresses each requirement without pretence or unnecessary elaboration. This is equipment for operators, not collectors.\u003c\/p\u003e  \u003ch3\u003eLather Generation\u003c\/h3\u003e \u003cp\u003eThe relationship between brush and soap defines lather quality. Properly constructed bristles engage beard fibres, softening them whilst simultaneously extracting soap from the base formulation. The resulting lather generation proves richer, more consistent, and longer-lasting than hand application—a material difference across the multi-pass shaving protocol. This brush bridges the gap between soap formulation and blade performance.\u003c\/p\u003e  \u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have approached every grooming element as an integrated system. Equipment supports formulation; formulation supports blade work; blade work supports superior results. The Proraso brush represents this systematic philosophy: not a luxury accessory, but a necessary instrument for protocol execution.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614837498183,"sku":"PRO-ACC-BBR","price":7.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-beard-brush.png?v=1775862010"},{"product_id":"proraso-green-aftershave-balm-100ml","title":"Proraso Green Aftershave Balm 100ml","description":"\u003cp\u003eThe Proraso Green Aftershave Balm represents the signature asset of the Refreshing protocol—a toning lotion formulated to revitalise and protect normal skin after shaving. Crafted by this Florence-founded institution since 1948, Proraso has remained the operative's choice for precision grooming across generations.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe fragrance opens with a crisp eucalyptus and menthol composition, immediately establishing a clean, herbaceous character. This aromatic assault delivers precisely the toning sensation one expects of the Green line—sharpening alertness and clarifying the complexion after a demanding shave protocol.\u003c\/p\u003e  \u003ch3\u003eRecovery \u0026amp; Conditioning\u003c\/h3\u003e \u003cp\u003eThe formula relies on a sophisticated glycerine base combined with sweet almond oil and shea butter to fortify skin barrier integrity. Menthyl lactate and menthol crystals deliver the cool, revitalising sensation whilst rice starch provides a light, non-greasy finish. Vitamin E offers antioxidant protection to the freshly-compromised epidermis. Across the three colour protocols, this balm achieves what field agents demand: rapid absorption, lasting moisture, and a sophisticated finish that requires no second pass.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Balm (light, fast-absorbing lotion)\u003c\/li\u003e \u003cli\u003eColour system: Green (Refreshing)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, sweet almond oil, shea oil, rice starch, menthol, eucalyptus leaf oil, vitamin E\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor the complete Proraso Green (Eucalyptus \u0026amp; Menthol) protocol, precede with the \u003ca href=\"\/products\/proraso-green-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Green 100ml\u003c\/a\u003e and shave with the \u003ca href=\"\/products\/proraso-green-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Green 150ml\u003c\/a\u003e. Three stages, one cohesive signature. The \u003ca href=\"\/products\/proraso-green-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Green 100ml\u003c\/a\u003e is also available for those preferring an alcohol-based finish.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614837563719,"sku":"PRO-AB-GREEN-100","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-green-aftershave-balm-100ml.png?v=1774727582"},{"product_id":"proraso-green-aftershave-lotion-100ml","title":"Proraso Green Aftershave Lotion 100ml","description":"\u003cp\u003eThe Proraso Green Aftershave Lotion operates as the classical splash-protocol asset—an alcohol-based formulation that delivers immediate astringency, toning action, and that unmistakable green-line refresh. Where the balm prioritises lasting moisture, the lotion executes rapid-drying, bracing impact, perfect for field operations demanding immediate tactical readiness.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe aromatic profile arrests immediately with menthol and eucalyptus oil—a bracing, herbaceous declaration of the Refreshing protocol. Witch hazel deepens the green character with its own subtle vegetal notes. This is the scent of operational clarity: sharp, bright, and unambiguously present. The menthol crystalline structure provides persistent cool sensation across the application window.\u003c\/p\u003e  \u003ch3\u003eRecovery \u0026amp; Conditioning\u003c\/h3\u003e \u003cp\u003eThe splash structure begins with denatured alcohol as the primary vehicle—delivering rapid drying and the traditional astringent sting that seasoned operatives expect of aftershave protocol. Glycerin acts as humectant beneath the alcohol base, drawing residual moisture into the skin. Menthol crystals deliver their cooling, revitalising action whilst eucalyptus oil contributes purifying properties. Witch hazel, historically deployed in field medicine, adds toning and antioxidant coverage. This lotion does not cradle; it courts—demanding respect whilst delivering genuine skin benefits.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Lotion (splash)\u003c\/li\u003e \u003cli\u003eColour system: Green (Refreshing)\u003c\/li\u003e \u003cli\u003eKey ingredients: Alcohol denat., glycerin, witch hazel, menthol, eucalyptus leaf oil\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor the complete Proraso Green (Eucalyptus \u0026amp; Menthol) protocol, precede with the \u003ca href=\"\/products\/proraso-green-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Green 100ml\u003c\/a\u003e and shave with the \u003ca href=\"\/products\/proraso-green-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Green 150ml\u003c\/a\u003e. Operatives preferring a non-alcohol recovery may opt for the \u003ca href=\"\/products\/proraso-green-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Green 100ml\u003c\/a\u003e instead.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614837793095,"sku":"PRO-ASP-GREEN-100","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-green-aftershave-lotion-100ml.png?v=1774727582"},{"product_id":"proraso-green-pre-shave-cream-100ml","title":"Proraso Green Pre-Shave Cream 100ml","description":"\u003cp\u003eThe Proraso Pre-Shave Cream represents the opening salvo of the shaving protocol—a targeted preparation cream designed to soften beard fibres, establish skin conditioning, and prime the facial surface for maximum blade efficacy. The Green formulation executes the Refreshing protocol, delivering eucalyptus and menthol action that tonifies whilst preparing.\u003c\/p\u003e  \u003ch3\u003ePerformance \u0026amp; Preparation\u003c\/h3\u003e \u003cp\u003ePre-shave preparation constitutes doctrine for the serious operative. This cream deploys eucalyptus oil and menthol to open pores and soften beard structure, reducing the blade's necessary cutting force—a principle that directly correlates with closer comfort and superior results. The formula establishes an invisible protective barrier between skin and blade, mitigating the micro-trauma inherent to even the most skilled razor work.\u003c\/p\u003e  \u003cp\u003eGlycerin acts as the moisture foundation, ensuring skin remains hydrated throughout the shave protocol. Camphor contributes additional toning and subtle antimicrobial action. The menthol and eucalyptol combination achieves dual purpose: immediate sensory refresh (that characteristic cool sensation) and deeper physiological action (genuine pore opening and fibre softening). This is not cosmetic theatre; this is functional grooming engineering.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Cream (preparation)\u003c\/li\u003e \u003cli\u003eColour system: Green (Refreshing)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, stearic acid, menthol, camphor, eucalyptol, eucalyptus leaf oil, potassium hydroxide\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThis pre-shave cream opens the Proraso Green (Eucalyptus \u0026amp; Menthol) protocol. Follow with the \u003ca href=\"\/products\/proraso-green-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Green 150ml\u003c\/a\u003e for the shave itself, then conclude with the \u003ca href=\"\/products\/proraso-green-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Green 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-green-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Green 100ml\u003c\/a\u003e for recovery. Three stages, one cohesive system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614839202119,"sku":"PRO-PS-GREEN-100","price":4.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-green-pre-shave-cream-100ml.png?v=1774727582"},{"product_id":"proraso-green-shaving-soap-bowl-150ml","title":"Proraso Green Shaving Soap Bowl 150ml","description":"\u003cp\u003eThe Proraso Shaving Soap in Bowl format represents the institutional core asset—the foundational element of the wet-shaving protocol since the brand's Florence establishment in 1948. The Green formulation executes the Refreshing doctrine: eucalyptus and menthol deliver the characteristic toning action whilst glycerin-rich soap architecture generates the slickness essential to close, comfortable blade work.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe Green composition announces itself immediately upon lather generation: menthol and eucalyptus establish a crisp, herbaceous character that tonifies the complexion whilst signalling operational readiness. The fragrance profile sharpens focus, delivering both olfactory sophistication and genuine physiological action. This is the scent of precision grooming undertaken with intention.\u003c\/p\u003e  \u003ch3\u003ePerformance\u003c\/h3\u003e \u003cp\u003eThe soap's lather characteristics define its operational value. Glycerin-rich formulation ensures the lather maintains essential slickness throughout the multi-pass shave protocol—the blade encounters consistent soap film rather than drying foam. Coconut oil provides the foundational cleansing base whilst glycerin acts as humectant and slip agent simultaneously. Eucalyptus oil and menthol deliver both fragrance and physiological toning action. The resulting lather achieves the precise balance that separates ceramic-bowl soaps from aerosol imposters: dense enough for control, slick enough for safety, long-lasting enough for the complete protocol.\u003c\/p\u003e  \u003cp\u003eThe Green formulation prioritises skin compatibility across the full spectrum—this is the everyday asset, suitable for normal skin conditions without sensory excess or conditioning specificity. Every pass of the brush generates richer lather, ensuring the multi-pass protocol encounters no degradation.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 150ml\u003c\/li\u003e \u003cli\u003eFormat: Bowl (ceramic)\u003c\/li\u003e \u003cli\u003eColour system: Green (Refreshing)\u003c\/li\u003e \u003cli\u003eKey ingredients: Stearic acid, coconut oil, potassium hydroxide, sodium hydroxide, glycerin, menthol, eucalyptol, eucalyptus leaf oil\u003c\/li\u003e \u003cli\u003eParaben-free, artificial colouriant-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor a complete Proraso Green (Eucalyptus \u0026amp; Menthol) protocol, open with the \u003ca href=\"\/products\/proraso-green-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Green 100ml\u003c\/a\u003e to prime the skin and soften the beard, then conclude with the \u003ca href=\"\/products\/proraso-green-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Green 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-green-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Green 100ml\u003c\/a\u003e for recovery in the same signature. Also available as the \u003ca href=\"\/products\/proraso-green-shaving-soap-tube-150ml\"\u003e150ml tube\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614839431495,"sku":"PRO-SS-GREEN-BOWL-150","price":3.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-green-shaving-soap-bowl-150ml.png?v=1774727582"},{"product_id":"proraso-green-shaving-soap-tube-150ml","title":"Proraso Green Shaving Cream Tube 150ml","description":"\u003cp\u003eThe Proraso Green Shaving Cream in Tube format delivers the brand's classic refreshing protocol in a portable aluminium dispenser. Built around eucalyptus and menthol, it creates rich, protective lather while keeping preparation fast and practical for daily use or travel.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe Green line retains its signature crisp menthol-eucalyptus character: clean, herbaceous and energising. The aromatic profile remains sharp and familiar, with no compromise from the tube format.\u003c\/p\u003e  \u003ch3\u003ePerformance\u003c\/h3\u003e \u003cp\u003eThis tube-format shaving cream uses Proraso's glycerin-rich architecture to provide glide, cushion and control through multi-pass shaving. Dispense directly onto a damp brush or into a bowl, then build a dense lather for consistent blade comfort and post-shave freshness.\u003c\/p\u003e  \u003cp\u003eThe format choice is about convenience: fast dispensing, compact storage and travel-ready reliability. It is an efficient way to deploy the same Green-line character in a cream format.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 150ml\u003c\/li\u003e \u003cli\u003eFormat: Tube (aluminium dispenser)\u003c\/li\u003e \u003cli\u003eColour system: Green (Refreshing)\u003c\/li\u003e \u003cli\u003eKey ingredients: Stearic acid, coconut oil, potassium hydroxide, sodium hydroxide, glycerin, menthol, eucalyptol, eucalyptus leaf oil\u003c\/li\u003e \u003cli\u003eParaben-free, artificial colouriant-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003ePart of the Proraso Green (Eucalyptus \u0026amp; Menthol) system. Deploy the \u003ca href=\"\/products\/proraso-green-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Green 100ml\u003c\/a\u003e ahead of the shave, then finish with the \u003ca href=\"\/products\/proraso-green-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Green 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-green-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Green 100ml\u003c\/a\u003e for recovery in the same signature. Also available in the \u003ca href=\"\/products\/proraso-green-shaving-soap-bowl-150ml\"\u003e150ml bowl format\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614839529799,"sku":"PRO-SC-GREEN-TUBE-150","price":3.29,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-green-shaving-soap-tube-150ml.png?v=1774727582"},{"product_id":"proraso-red-aftershave-balm-100ml","title":"Proraso Red Aftershave Balm 100ml","description":"\u003cp\u003eThe Proraso Red Aftershave Balm operates as the nourishing asset within their three-protocol system—engineered specifically for operatives managing coarse, demanding beard growth. Where Green executes the refresh, Red undertakes the deep conditioning mission. This Florence formulation marries Italian sophistication with the botanical demands of thick facial hair.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe Red line announces itself through warm sandalwood notes—a woody, slightly sweet aromatic profile that establishes presence without aggressive projection. This is the scent of evening operations: warm, settled, authoritative. The sandalwood performs dual function, delivering both fragrance sophistication and inherent skin-conditioning properties.\u003c\/p\u003e  \u003ch3\u003eRecovery \u0026amp; Conditioning\u003c\/h3\u003e \u003cp\u003eThe balm's architecture emphasises glycerine, sweet almond oil, and shea butter—three heavyweight moisturising agents that penetrate coarse beard fibres and condition the underlying skin. Rice starch provides texture balance, preventing the formula from sitting heavy on the face. Sandalwood oil contributes inherent calming and nourishing action beyond its fragrance delivery. Vitamin E anchors the formulation as antioxidant protection. This is the balm for post-shave restoration when ordinary products fall short.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Balm (nourishing lotion)\u003c\/li\u003e \u003cli\u003eColour system: Red (Nourishing for coarse beards)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, sweet almond oil, shea oil, rice starch, sandalwood oil, vitamin E\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor the complete Proraso Red (Sandalwood) protocol, precede with the \u003ca href=\"\/products\/proraso-red-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Red 100ml\u003c\/a\u003e and shave with the \u003ca href=\"\/products\/proraso-red-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Red 150ml\u003c\/a\u003e. Three stages, one cohesive signature. The \u003ca href=\"\/products\/proraso-red-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Red 100ml\u003c\/a\u003e is also available for those preferring an alcohol-based finish.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614839660871,"sku":"PRO-AB-RED-100","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-red-aftershave-balm-100ml.png?v=1774727583"},{"product_id":"proraso-red-aftershave-lotion-100ml","title":"Proraso Red Aftershave Lotion 100ml","description":"\u003cp\u003eThe Proraso Red Aftershave Lotion executes the nourishing splash protocol—an alcohol-based formulation that combines the bracing impact of traditional aftershave with the sandalwood-driven warmth and botanical conditioning of the Red system. For operatives managing coarse beard growth, this lotion delivers immediate bracing action without sacrificing the deeper nourishing properties essential to demanding skin conditions.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe Red lotion announces itself through warm sandalwood notes—a woody, inherently calming aromatic that establishes presence throughout the application protocol. Where Green achieves sharpness, Red commands authority through warmth. The sandalwood provides olfactory sophistication whilst simultaneously conditioning the skin at molecular level.\u003c\/p\u003e  \u003ch3\u003eRecovery \u0026amp; Conditioning\u003c\/h3\u003e \u003cp\u003eThe formulation balances immediate astringency via denatured alcohol with longer-term conditioning through glycerin, shea butter extracts, and sandalwood oil. Unlike the balm's density, the lotion structure prioritises splash-application speed whilst maintaining nourishing intent. Sandalwood oil serves triple duty: fragrance delivery, inherent skin-conditioning properties, and subtle antimicrobial action. Witch hazel anchors the toning protocol. This lotion demands to be splashed—the alcohol evaporates rapidly, leaving conditioned skin that defies the typical post-shave tightness.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Lotion (splash)\u003c\/li\u003e \u003cli\u003eColour system: Red (Nourishing for coarse beards)\u003c\/li\u003e \u003cli\u003eKey ingredients: Alcohol denat., glycerin, witch hazel, sandalwood oil, shea butter extracts\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor the complete Proraso Red (Sandalwood) protocol, precede with the \u003ca href=\"\/products\/proraso-red-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Red 100ml\u003c\/a\u003e and shave with the \u003ca href=\"\/products\/proraso-red-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Red 150ml\u003c\/a\u003e. Operatives preferring a non-alcohol recovery may opt for the \u003ca href=\"\/products\/proraso-red-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Red 100ml\u003c\/a\u003e instead.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614840119623,"sku":"PRO-ASP-RED-100","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-red-aftershave-lotion-100ml.png?v=1774727582"},{"product_id":"proraso-red-pre-shave-cream-100ml","title":"Proraso Red Pre-Shave Cream 100ml","description":"\u003cp\u003eThe Proraso Pre-Shave Cream in Red executes the nourishing preparation protocol—specifically engineered for operatives managing coarse, demanding beard growth that requires pre-shave intervention beyond standard protocols. Where Green achieves the tactical refresh, Red establishes the deep conditioning foundation that coarse fibre demands before blade engagement.\u003c\/p\u003e  \u003ch3\u003ePerformance \u0026amp; Preparation\u003c\/h3\u003e \u003cp\u003eThe pre-shave preparation methodology becomes essential when confronting genuinely coarse beard structure. This cream prioritises fibre softening whilst delivering protective conditioning that extends beyond the shave window. Sandalwood oil contributes inherent calming and conditioning properties—it does not merely provide fragrance; it actively addresses the inflammation response that coarse beard growth generates.\u003c\/p\u003e  \u003cp\u003eGlycerin establishes the moisture foundation with particular emphasis on penetration rather than surface coating. Shea butter extract provides lipid replacement, ensuring coarse fibres absorb hydration rather than simply sitting alongside it. The formulation's architecture acknowledges that coarse beards demand nourishment delivered before the blade, not merely after. This is preparation doctrine for the agent whose beard refuses to surrender easily.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Cream (preparation)\u003c\/li\u003e \u003cli\u003eColour system: Red (Nourishing for coarse beards)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, stearic acid, sandalwood oil, shea butter extract, vitamin E, potassium hydroxide\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThis pre-shave cream opens the Proraso Red (Sandalwood) protocol. Follow with the \u003ca href=\"\/products\/proraso-red-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Red 150ml\u003c\/a\u003e for the shave itself, then conclude with the \u003ca href=\"\/products\/proraso-red-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Red 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-red-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Red 100ml\u003c\/a\u003e for recovery. Three stages, one cohesive system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614840906055,"sku":"PRO-PS-RED-100","price":4.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-red-pre-shave-cream-100ml.png?v=1774727582"},{"product_id":"proraso-red-shaving-soap-bowl-150ml","title":"Proraso Red Shaving Soap Bowl 150ml","description":"\u003cp\u003eThe Proraso Red Shaving Soap in Bowl format executes the nourishing protocol—specifically engineered for operatives managing coarse, demanding beard growth that requires soap architecture extending beyond everyday formulations. Where Green delivers tactical toning, Red establishes the deep conditioning foundation that coarse fibre and sensitive underlying skin demand throughout the shave protocol.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe Red composition announces warm, woody sandalwood character—a fragrance profile that commands presence without aggressive projection. Sandalwood delivers both olfactory sophistication and inherent skin-conditioning properties. This dual functionality defines Proraso's operational approach: every ingredient performs multiple tactical roles.\u003c\/p\u003e  \u003ch3\u003ePerformance\u003c\/h3\u003e \u003cp\u003eThe soap's architecture prioritises lather quality and skin conditioning simultaneously. Glycerin establishes the moisture foundation with particular emphasis on fibre penetration rather than surface coating. Coconut oil provides the foundational cleansing base whilst karite butter extract (shea) contributes additional nourishing lipids essential to coarse beard work. Sandalwood oil operates at multiple levels: fragrance delivery, inherent inflammatory reduction, and conditioning action. The resulting lather maintains superior slickness across the extended multi-pass protocol that coarse beards often demand.\u003c\/p\u003e  \u003cp\u003eThe Red formulation acknowledges that coarse beards generate inflammatory responses beyond normal parameters—the soap's architecture addresses this challenge through active ingredient selection rather than merely adding fragrance. Every lather pass encounters richer conditioning action, supporting both the blade's mechanical work and the skin's inflammatory management.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 150ml\u003c\/li\u003e \u003cli\u003eFormat: Bowl (ceramic)\u003c\/li\u003e \u003cli\u003eColour system: Red (Nourishing for coarse beards)\u003c\/li\u003e \u003cli\u003eKey ingredients: Stearic acid, coconut oil, potassium hydroxide, sodium hydroxide, glycerin, karite butter extract, sandalwood oil\u003c\/li\u003e \u003cli\u003eParaben-free, artificial colouriant-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor a complete Proraso Red (Sandalwood) protocol, open with the \u003ca href=\"\/products\/proraso-red-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Red 100ml\u003c\/a\u003e to prime the skin and soften the beard, then conclude with the \u003ca href=\"\/products\/proraso-red-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Red 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-red-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Red 100ml\u003c\/a\u003e for recovery in the same signature. Also available as the \u003ca href=\"\/products\/proraso-red-shaving-soap-tube-150ml\"\u003e150ml tube\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614840938823,"sku":"PRO-SS-RED-BOWL-150","price":3.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-red-shaving-soap-bowl-150ml.png?v=1774727582"},{"product_id":"proraso-red-shaving-soap-tube-150ml","title":"Proraso Red Shaving Cream Tube 150ml","description":"\u003cp\u003eThe Proraso Red Shaving Cream in Tube format delivers the nourishing Proraso protocol in a portable aluminium dispenser. Designed for coarse beard growth, it combines sandalwood character and rich lather performance in a practical format suited to everyday use and travel.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe Red line keeps its warm, woody sandalwood identity across formats. The scent is rounded, confident and classic, with the same signature profile expected from Proraso Red products.\u003c\/p\u003e  \u003ch3\u003ePerformance\u003c\/h3\u003e \u003cp\u003eThis tube-format shaving cream uses a glycerin-rich base with karite butter support for cushion, glide and comfort during multi-pass shaves. Dispense directly onto a damp brush or into a bowl and build dense, conditioning lather with reliable blade control.\u003c\/p\u003e  \u003cp\u003eThe tube offers portability and dispensing efficiency without compromising the Red line's nourishing character. It is ideal for compact setups and consistent routine performance.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 150ml\u003c\/li\u003e \u003cli\u003eFormat: Tube (aluminium dispenser)\u003c\/li\u003e \u003cli\u003eColour system: Red (Nourishing for coarse beards)\u003c\/li\u003e \u003cli\u003eKey ingredients: Stearic acid, coconut oil, potassium hydroxide, sodium hydroxide, glycerin, karite butter extract, sandalwood oil\u003c\/li\u003e \u003cli\u003eParaben-free, artificial colouriant-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003ePart of the Proraso Red (Sandalwood) system. Deploy the \u003ca href=\"\/products\/proraso-red-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream Red 100ml\u003c\/a\u003e ahead of the shave, then finish with the \u003ca href=\"\/products\/proraso-red-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Red 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-red-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Red 100ml\u003c\/a\u003e for recovery in the same signature. Also available in the \u003ca href=\"\/products\/proraso-red-shaving-soap-bowl-150ml\"\u003e150ml bowl format\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614841037127,"sku":"PRO-SC-RED-TUBE-150","price":3.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-red-shaving-soap-tube-150ml.png?v=1774727582"},{"product_id":"proraso-white-aftershave-balm-100ml","title":"Proraso White Aftershave Balm 100ml","description":"\u003cp\u003eThe Proraso White Aftershave Balm represents the specialist formulation within their three-protocol system—specifically engineered for sensitive skin requiring maximal gentleness without compromise on efficacy. Where Green delivers the tactical refresh and Red commands the coarse-beard mission, White executes the precision protocol for operators with compromised skin barriers or heightened reactivity.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe White line presents a considerably softer aromatic profile—green tea and oat combine for a subtle, almost botanical whisper rather than declaration. This restraint serves tactical purpose: minimal irritant load for reactive complexions, maximum compatibility with daily application across varied operational environments.\u003c\/p\u003e  \u003ch3\u003eRecovery \u0026amp; Conditioning\u003c\/h3\u003e \u003cp\u003eThe formulation's primary mission centres on skin-barrier fortification. Glycerin establishes the moisture foundation whilst sweet almond oil and shea butter provide lipid replacement. Green tea leaf extract contributes significant antioxidant coverage—a deliberate choice for sensitive skin profiles. Oat kernel extract operates as the soothing agent, addressing the micro-trauma of shaving with proven botanical efficacy. Rice starch rounds the formula without adding weight. Vitamin E closes the protective envelope. This is the balm for the agent whose skin demands non-negotiable gentleness.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Balm (gentle lotion)\u003c\/li\u003e \u003cli\u003eColour system: White (Sensitive skin)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, sweet almond oil, shea oil, oat kernel extract, green tea leaf extract, rice starch, vitamin E\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor the complete Proraso White (Green Tea \u0026amp; Oat) protocol, precede with the \u003ca href=\"\/products\/proraso-white-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream White 100ml\u003c\/a\u003e and shave with the \u003ca href=\"\/products\/proraso-white-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl White 150ml\u003c\/a\u003e. Three stages, one cohesive signature.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614842708295,"sku":"PRO-AB-WHITE-100","price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-white-aftershave-balm-100ml.png?v=1774727582"},{"product_id":"proraso-white-pre-shave-cream-100ml","title":"Proraso White Pre-Shave Cream 100ml","description":"\u003cp\u003eThe Proraso Pre-Shave Cream in White executes the sensitive-skin preparation protocol—specifically formulated for operatives whose skin barrier demands maximal gentleness without compromising preparation efficacy. Where Green delivers tactical refresh and Red establishes nourishing depth, White operates on the principle that sensitive skin requires intelligence, not force.\u003c\/p\u003e  \u003ch3\u003ePerformance \u0026amp; Preparation\u003c\/h3\u003e \u003cp\u003eThe pre-shave protocol becomes critically important when managing sensitive skin conditions. This cream prioritises soothing action alongside fibre softening, ensuring the blade's subsequent passage encounters neither inflammation nor reactivity. Green tea leaf extract contributes significant antioxidant and anti-inflammatory properties—proven botanical agents deployed for sensitive-skin protocols across dermatological contexts.\u003c\/p\u003e  \u003cp\u003eOat kernel extract operates as the calming foundation—historically utilised in sensitive-skin medicine for its proven ability to reduce inflammation and support barrier function. Glycerin establishes moisture without irritant potential. Aloe vera (where utilised in this system) provides additional soothing action. The formulation deliberately avoids aggressive actives, understanding that sensitive skin requires preparation that addresses barrier integrity rather than forceful fibre manipulation. This is the cream for the agent whose skin dictates operational parameters.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Cream (preparation)\u003c\/li\u003e \u003cli\u003eColour system: White (Sensitive skin)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, stearic acid, oat kernel extract, green tea leaf extract, aloe vera extract, vitamin E, potassium hydroxide\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThis pre-shave cream opens the Proraso White (Green Tea \u0026amp; Oat) protocol. Follow with the \u003ca href=\"\/products\/proraso-white-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl White 150ml\u003c\/a\u003e for the shave itself, then conclude with the \u003ca href=\"\/products\/proraso-white-aftershave-balm-100ml\"\u003eProraso Aftershave Balm White 100ml\u003c\/a\u003e for recovery. Three stages, one cohesive system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614842904903,"sku":"PRO-PS-WHITE-100","price":4.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-white-pre-shave-cream-100ml.png?v=1774727582"},{"product_id":"proraso-white-shaving-soap-bowl-150ml","title":"Proraso White Shaving Soap Bowl 150ml","description":"\u003cp\u003eThe Proraso Shaving Soap in Bowl format, White formulation, executes the sensitive-skin protocol at the foundational level—the ceramic vessel contains the most genteel variant of Proraso's core asset. This soap prioritises barrier protection and inflammatory management without compromising lather quality or slickness. For the operative whose skin dictates operational parameters, this represents the precision instrument of the shaving protocol.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe White composition presents deliberately restrained aromatic character—green tea and oat combine for subtle, botanical whisper rather than declaration. This restraint serves tactical purpose: minimal irritant load for reactive complexions, maximum compatibility with daily deployment across varied operational environments. The fragrance communicates gentleness without sacrificing sophistication.\u003c\/p\u003e  \u003ch3\u003ePerformance\u003c\/h3\u003e \u003cp\u003eThe soap's architecture prioritises skin-barrier fortification throughout the shave protocol. Glycerin establishes the moisture foundation with emphasis on gentle humectant action rather than aggressive conditioning. Coconut oil provides foundational cleansing without harsh surfactant loading. Green tea leaf extract contributes significant antioxidant coverage—a deliberate choice for sensitive skin conditions. Oat kernel extract operates as the soothing agent, addressing both the anticipated micro-trauma of shaving and the chronic inflammation sensitive skin often exhibits.\u003c\/p\u003e  \u003cp\u003eThe resulting lather achieves the precise balance sensitive skin demands: sufficient slickness for safe blade work, adequate density for multi-pass protocol, gentle enough to support rather than challenge the skin barrier. Each lather generation produces richer soothing action rather than increased astringency. This is the soap for the agent whose skin requires non-negotiable gentleness.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 150ml\u003c\/li\u003e \u003cli\u003eFormat: Bowl (ceramic)\u003c\/li\u003e \u003cli\u003eColour system: White (Sensitive skin)\u003c\/li\u003e \u003cli\u003eKey ingredients: Stearic acid, coconut oil, potassium hydroxide, sodium hydroxide, glycerin, green tea leaf extract, oat kernel extract\u003c\/li\u003e \u003cli\u003eParaben-free, artificial colouriant-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eFor a complete Proraso White (Green Tea \u0026amp; Oat) protocol, open with the \u003ca href=\"\/products\/proraso-white-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream White 100ml\u003c\/a\u003e to prime the skin and soften the beard, then conclude with the \u003ca href=\"\/products\/proraso-white-aftershave-balm-100ml\"\u003eProraso Aftershave Balm White 100ml\u003c\/a\u003e for recovery in the same signature. Also available as the \u003ca href=\"\/products\/proraso-white-shaving-soap-tube-150ml\"\u003e150ml tube\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614842970439,"sku":"PRO-SS-WHITE-BOWL-150","price":3.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-white-shaving-soap-bowl-150ml.png?v=1774727583"},{"product_id":"proraso-white-shaving-soap-tube-150ml","title":"Proraso White Shaving Cream Tube 150ml","description":"\u003cp\u003eThe Proraso White Shaving Cream in Tube format delivers the sensitive-skin Proraso protocol in a practical aluminium dispenser. With green tea and oat-focused soothing action, it provides protective lather and gentle comfort for daily shaving routines.\u003c\/p\u003e  \u003ch3\u003eFragrance Profile\u003c\/h3\u003e \u003cp\u003eThe White line remains subtle and balanced, with a restrained botanical profile shaped by green tea and oat. The aromatic signature is soft and skin-compatible, designed for comfort rather than projection.\u003c\/p\u003e  \u003ch3\u003ePerformance\u003c\/h3\u003e \u003cp\u003eThis tube-format shaving cream uses a glycerin-rich base with soothing support to build stable, protective lather. Dispense directly onto a damp brush or into a bowl, then work into a dense cream for smooth glide and reduced post-shave reactivity.\u003c\/p\u003e  \u003cp\u003eThe tube format is ideal for sensitive-skin users who need consistency across home and travel setups. It keeps the White protocol easy to deploy without sacrificing comfort-focused performance.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 150ml\u003c\/li\u003e \u003cli\u003eFormat: Tube (aluminium dispenser)\u003c\/li\u003e \u003cli\u003eColour system: White (Sensitive skin)\u003c\/li\u003e \u003cli\u003eKey ingredients: Stearic acid, coconut oil, potassium hydroxide, sodium hydroxide, glycerin, green tea leaf extract, oat kernel extract\u003c\/li\u003e \u003cli\u003eParaben-free, artificial colouriant-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003ePart of the Proraso White (Green Tea \u0026amp; Oat) system. Deploy the \u003ca href=\"\/products\/proraso-white-pre-shave-cream-100ml\"\u003eProraso Pre-Shave Cream White 100ml\u003c\/a\u003e ahead of the shave, then finish with the \u003ca href=\"\/products\/proraso-white-aftershave-balm-100ml\"\u003eProraso Aftershave Balm White 100ml\u003c\/a\u003e for recovery in the same signature. Also available in the \u003ca href=\"\/products\/proraso-white-shaving-soap-bowl-150ml\"\u003e150ml bowl format\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614843035975,"sku":"PRO-SC-WHITE-TUBE-150","price":3.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-white-shaving-soap-tube-150ml.png?v=1774727582"},{"product_id":"proraso-wood-and-spice-beard-balm-100ml","title":"Proraso Wood \u0026 Spice Beard Balm 100ml","description":"\u003cp\u003eThe Proraso Beard Care Balm in Wood and Spice represents the institution's entry into contemporary beard-care architecture—a departure from shave-specific protocols into the broader grooming ecosystem. This formulation addresses the particular challenges of shorter, managed beard growth: itch mitigation, static reduction, and the subtle styling hold that separates the operative from the casual wearer.\u003c\/p\u003e  \u003ch3\u003eKey Ingredients \u0026amp; Performance\u003c\/h3\u003e \u003cp\u003eThe balm's fragrance profile unfolds with confidence: fine woods establish the foundational character—cedar provides the heart note whilst rock rose adds subtle floral complexity. The spice protocol introduces cumin and saffron for warmth and sophistication, rounded by mildly sweet vanilla that prevents the composition from becoming austere. This is a fragrance for the agent who understands that grooming communicates presence without announcement.\u003c\/p\u003e  \u003cp\u003eThe conditioning architecture harnesses 91% natural origin ingredients, free from silicones, mineral oils, and synthetic colorants. Glycerin establishes the moisture foundation whilst botanical conditioning agents—the exact specifications remain proprietary, characteristic of Proraso's Italian discretion—ensure beard fibres absorb hydration rather than merely coating them. Menthol introduces subtle cooling, addressing the itch protocol inherent to newer beard growth. The balm formulation provides light hold without the grease-weight of traditional pomades, allowing the beard to maintain natural movement whilst remaining managed.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Balm (styling and conditioning)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, natural botanical conditioning agents, menthol, fragrance (Wood and Spice)\u003c\/li\u003e \u003cli\u003e91% natural origin ingredients\u003c\/li\u003e \u003cli\u003eParaben-free, phthalate-free, silicone-free, mineral oil-free, SLS-free\u003c\/li\u003e \u003cli\u003eCruelty-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eThe Wood \u0026amp; Spice Arsenal\u003c\/h3\u003e\u003cp\u003ePart of the Proraso Wood \u0026amp; Spice grooming system. Pair with the \u003ca href=\"\/products\/proraso-wood-and-spice-beard-oil-30ml\"\u003eProraso Beard Oil Wood and Spice 30ml\u003c\/a\u003e for deeper conditioning and shine, or complete the kit with the \u003ca href=\"\/products\/proraso-wood-and-spice-moustache-wax-15ml\"\u003eProraso Moustache Wax 15ml\u003c\/a\u003e for moustache definition. One fragrance signature, fully deployed.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Their evolution into beard-specific care reflects institutional commitment to comprehensive grooming solutions. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614843101511,"sku":"PRO-BB-WOSP-100","price":10.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-wood-and-spice-beard-balm-100ml.png?v=1774727582"},{"product_id":"proraso-wood-and-spice-beard-oil-30ml","title":"Proraso Wood \u0026 Spice Beard Oil 30ml","description":"\u003cp\u003eThe Proraso Beard Oil in Wood and Spice executes the fundamental beard-conditioning protocol—a silicone-free, pure-oil formulation designed to penetrate beard fibres whilst maintaining institutional standards of Italian sophistication. Unlike balms or creams, this oil operates at the molecular level, targeting the specific hydration demands of longer beard growth without cosmetic weight or visible residue.\u003c\/p\u003e  \u003ch3\u003eKey Ingredients \u0026amp; Performance\u003c\/h3\u003e \u003cp\u003eThe fragrance profile mirrors its balm counterpart: fine woods establish authority through cedar, rock rose introduces subtle complexity, whilst cumin and saffron provide spice warmth rounded by vanilla sophistication. The scent projects with measured confidence—present without demanding attention, characteristic of Proraso's approach to grooming as communication rather than announcement.\u003c\/p\u003e  \u003cp\u003eThe oil architecture prioritises penetrating botanicals. Sunflower seed oil and walnut shell extract provide omega-rich fatty acid delivery—essential for beard fibre conditioning that resists drying. Avocado oil contributes additional lipid protection whilst macadamia nut oil introduces light sheen without greasy appearance. Eucalyptus leaf oil and menthol create subtle cooling action, addressing the sensation of beard itch and providing mild antimicrobial properties. The formulation contains no silicones, synthetic thickeners, or mineral oils—purely botanical architecture engineered for deep penetration and lasting conditioning.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 30ml\u003c\/li\u003e \u003cli\u003eFormat: Oil (conditioning)\u003c\/li\u003e \u003cli\u003eKey ingredients: Sunflower seed oil, walnut shell extract, avocado oil, macadamia nut oil, eucalyptus leaf oil, menthol, tocopheryl acetate (vitamin E)\u003c\/li\u003e \u003cli\u003eSilicone-free, mineral oil-free, Italian-made\u003c\/li\u003e \u003cli\u003eFragrance: Wood and Spice (cedar, rock rose, cumin, saffron, vanilla)\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eThe Wood \u0026amp; Spice Arsenal\u003c\/h3\u003e\u003cp\u003ePart of the Proraso Wood \u0026amp; Spice grooming system. Pair with the \u003ca href=\"\/products\/proraso-wood-and-spice-beard-balm-100ml\"\u003eProraso Beard Care Balm Wood and Spice 100ml\u003c\/a\u003e for styling and hold, or extend the kit with the \u003ca href=\"\/products\/proraso-wood-and-spice-moustache-wax-15ml\"\u003eProraso Moustache Wax 15ml\u003c\/a\u003e for moustache definition. A complete Wood \u0026amp; Spice arsenal.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Their evolution into beard-specific care reflects institutional commitment to comprehensive grooming solutions. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614843199815,"sku":"PRO-BO-WOSP-30","price":10.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-wood-and-spice-beard-oil-30ml.png?v=1774727583"},{"product_id":"proraso-wood-and-spice-moustache-wax-15ml","title":"Proraso Wood \u0026 Spice Moustache Wax 15ml","description":"\u003cp\u003eThe Proraso Moustache Wax represents the specialist protocol within the grooming portfolio—a focused formulation addressing the particular demands of facial hair styling that extends beyond basic beard management. This compact 15ml vessel contains the leverage necessary for precise moustache architecture throughout extended operational duration.\u003c\/p\u003e  \u003ch3\u003eFormulation \u0026amp; Hold\u003c\/h3\u003e \u003cp\u003eMoustache wax operates on fundamentally different principles than beard balm or oil. Where beard products prioritise conditioning and natural movement, moustache wax establishes control architecture—supporting the specific geometric styling that represents conscious grooming intent. The Proraso formulation balances hold strength against washability, ensuring the styling protocol remains stable across the operational day without requiring aggressive solvent removal at protocol closure.\u003c\/p\u003e  \u003cp\u003eThe wax structure permits directional control essential to proper moustache styling. Whether executing the classic upturn or maintaining geometric precision, the operative applies minimal product quantity to achieve maximal hold. The compact 15ml format reflects concentrated potency—this is not generous application protocol; this is precision instrument work.\u003c\/p\u003e  \u003ch3\u003eApplication Protocol\u003c\/h3\u003e \u003cp\u003eProper moustache wax application demands slightly different methodology than beard products. Minimal quantity—approximately match-head scale—provides adequate hold when worked thoroughly through the facial hair structure. The operative achieves control through distribution thoroughness rather than generous quantity. The formulation softens slightly with body heat, permitting reshaping throughout the operational day as styling requirements evolve.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 15ml\u003c\/li\u003e \u003cli\u003eFormat: Wax (styling)\u003c\/li\u003e \u003cli\u003eKey ingredients: Proprietary wax formulation with natural botanicals\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eThe Wood \u0026amp; Spice Arsenal\u003c\/h3\u003e\u003cp\u003ePart of the Proraso Wood \u0026amp; Spice grooming system. Pair with the \u003ca href=\"\/products\/proraso-wood-and-spice-beard-oil-30ml\"\u003eProraso Beard Oil Wood and Spice 30ml\u003c\/a\u003e for overall beard conditioning and the \u003ca href=\"\/products\/proraso-wood-and-spice-beard-balm-100ml\"\u003eProraso Beard Care Balm Wood and Spice 100ml\u003c\/a\u003e for styling and hold. A complete grooming protocol, one fragrance signature.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have approached every grooming element as an integrated system. Their evolution from shaving-specific protocols into broader beard and facial-hair management reflects institutional commitment to comprehensive grooming solutions. Every formulation prioritises functional efficacy, botanical actives, and a refusal of artificial compromise. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614843265351,"sku":"PRO-MW-WOSP-15","price":9.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-wood-and-spice-moustache-wax-15ml.png?v=1774727582"},{"product_id":"proraso-blue-aftershave-balm-100ml","title":"Proraso Blue Aftershave Balm 100ml","description":"\u003cp\u003eThe recovery asset for operatives who demand thorough post-shave conditioning without the bite of alcohol. Proraso's Blue Aftershave Balm completes the Protective and Moisturising system — a creamy, non-greasy formulation that leaves the skin visibly soft, protected, and conditioned against the cumulative demands of daily protocol.\u003c\/p\u003e\u003ch3\u003eFragrance Profile\u003c\/h3\u003e\u003cp\u003eThe Blue Line fragrance presents a modern fern accord — clean, precise, and masculine without aggression. Spicy facets add definition and depth to the fougère core, whilst the base settles into a warm amber and musk dry-down of understated sophistication. A fragrance designed for discretion and daily utility.\u003c\/p\u003e\u003ch3\u003eRecovery\u003c\/h3\u003e\u003cp\u003eAlcohol-free by design, the Blue Balm provides immediate soothing and conditioning without the sting of an alcohol-based splash. Aloe vera delivers anti-inflammatory, soothing action on post-shave skin. Vitamin E provides antioxidant protection and supports the skin's natural defence mechanisms. Liquorice extract contributes a brightening, soothing action that reinforces skin elasticity with continued daily use. The creamy texture absorbs rapidly without greasiness, leaving the skin soft and supple.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eFormat: Alcohol-free aftershave balm, cream\u003c\/li\u003e\n\u003cli\u003eKey actives: Aloe vera, Vitamin E, liquorice extract\u003c\/li\u003e\n\u003cli\u003eFragrance profile: Fern, spice, amber, musk\u003c\/li\u003e\n\u003cli\u003eNo parabens \/ No silicones \/ No mineral oils \/ No animal ingredients\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eOrigin: Italy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eComplete The Protocol\u003c\/h3\u003e\u003cp\u003ePart of the Proraso Blue system — pair with the \u003ca href=\"\/products\/proraso-blue-shaving-soap-tube-150ml\"\u003eProraso Blue Shaving Soap in Tube 150ml\u003c\/a\u003e and the \u003ca href=\"\/products\/proraso-blue-pre-shave-cream-100ml\"\u003eProraso Blue Pre-Shave Cream 100ml\u003c\/a\u003e for the complete protective and moisturising protocol.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e\u003cp\u003eProraso was founded in Florence in 1948 and has since become one of the world's most recognised shaving brands. Operating from the same Florentine laboratory for over 75 years, the brand has built its reputation on formulations that combine accessibility with genuine performance. The Blue Line — protective and moisturising — is Proraso's most technically refined system, engineered for those who demand thorough coverage and lasting skin comfort throughout the protocol.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53908592492871,"sku":"PRO-AB-BLU-100","price":7.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-blue-aftershave-balm-100ml.png?v=1778697902"},{"product_id":"proraso-blue-pre-shave-cream-100ml","title":"Proraso Blue Pre-Shave Cream 100ml","description":"\u003cp\u003eThe opening phase of the Proraso Blue system — a pre-mission conditioning formulation designed to prepare the skin and beard for the closest possible shave. Applied before lathering, it softens even the most resistant beard structure, reducing the risk of irritation and ensuring the blade operates with maximum efficiency across all facial terrain.\u003c\/p\u003e\u003ch3\u003ePreparation Protocol\u003c\/h3\u003e\u003cp\u003eMassaged into the face and neck before shaving, the Blue Pre-Shave Cream delivers immediate hydration to the beard and skin. Aloe vera provides soothing, anti-inflammatory preparation that reduces pre-shave sensitivity. Vitamin E supports skin resilience during the protocol. Menthol adds a refreshing, invigorating quality to the pre-shave phase — cooling, stimulating, and psychologically priming the operative for a precise morning protocol.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eFormat: Pre-shave cream\u003c\/li\u003e\n\u003cli\u003eKey actives: Aloe vera (Aloe barbadensis Leaf Juice), Vitamin E (Tocopheryl Acetate), Menthol\u003c\/li\u003e\n\u003cli\u003eNo parabens \/ No silicones \/ No mineral oils\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eOrigin: Italy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Blue System\u003c\/h3\u003e\u003cp\u003eFor maximum protective and moisturising performance, deploy in sequence with the \u003ca href=\"\/products\/proraso-blue-shaving-soap-tube-150ml\"\u003eProraso Blue Shaving Soap in Tube 150ml\u003c\/a\u003e and the \u003ca href=\"\/products\/proraso-blue-aftershave-balm-100ml\"\u003eProraso Blue Aftershave Balm 100ml\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e\u003cp\u003eProraso was founded in Florence in 1948 and has since become one of the world's most recognised shaving brands. Operating from the same Florentine laboratory for over 75 years, the brand has built its reputation on formulations that combine accessibility with genuine performance. The Blue Line — protective and moisturising — is Proraso's most technically refined system, engineered for those who demand thorough coverage and lasting skin comfort throughout the protocol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua (Water\/Eau), Stearic Acid, Glycerin, Parfum (Fragrance), Tocopheryl Acetate, Aloe barbadensis Leaf Juice, Menthol, Cetearyl Alcohol, Tetrasodium Glutamate Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Coumarin, Isoeugenol\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53908592591175,"sku":"PRO-PS-BLU-100","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-blue-pre-shave-cream-100ml.png?v=1778697902"},{"product_id":"proraso-blue-shaving-soap-in-tube-150ml","title":"Proraso Blue Shaving Soap in Tube 150ml","description":"\u003cp\u003eThe central lathering asset of the Proraso Blue system — a highly skin-tolerant formula engineered for those who demand a close, thorough shave with maximum protective coverage. The tube format offers precise, hygienic dispensing and reliable performance in all operational conditions.\u003c\/p\u003e\u003ch3\u003eFragrance Profile\u003c\/h3\u003e\u003cp\u003eThe Blue Line presents a modern fern-accord fragrance with spicy highlights and a warm base of amber and musk. Clean, masculine, and precisely calibrated for daily operational use — distinctive without demanding attention, effective without compromise.\u003c\/p\u003e\u003ch3\u003ePerformance\u003c\/h3\u003e\u003cp\u003eAloe vera and Vitamin E deliver a highly protective and moisturising effect during the shave, supporting skin integrity throughout multiple passes. Liquorice extract provides additional soothing and brightening action. A small amount loaded onto a damp brush rapidly builds into a creamy, compact foam that softens all beard types and makes the protocol a reliable daily ritual. The formula contains no ingredients of animal origin.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 150ml\u003c\/li\u003e\n\u003cli\u003eFormat: Shaving cream in tube\u003c\/li\u003e\n\u003cli\u003eKey actives: Aloe vera, Vitamin E, liquorice extract\u003c\/li\u003e\n\u003cli\u003eFragrance profile: Fern, spice, amber, musk\u003c\/li\u003e\n\u003cli\u003eNo parabens \/ No silicones \/ No mineral oils \/ No animal ingredients\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eOrigin: Italy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Blue System\u003c\/h3\u003e\u003cp\u003eDeploy as part of the complete Proraso Blue protocol alongside the \u003ca href=\"\/products\/proraso-blue-pre-shave-cream-100ml\"\u003eProraso Blue Pre-Shave Cream 100ml\u003c\/a\u003e and the \u003ca href=\"\/products\/proraso-blue-aftershave-balm-100ml\"\u003eProraso Blue Aftershave Balm 100ml\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e\u003cp\u003eProraso was founded in Florence in 1948 and has since become one of the world's most recognised shaving brands. Operating from the same Florentine laboratory for over 75 years, the brand has built its reputation on formulations that combine accessibility with genuine performance. The Blue Line — protective and moisturising — is Proraso's most technically refined system, engineered for those who demand thorough coverage and lasting skin comfort throughout the protocol.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53908592656711,"sku":"PRO-SC-BLU-150","price":3.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-blue-shaving-soap-in-tube-150ml.png?v=1778697903"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/collections\/Proraso_logo.png?v=1774198848","url":"https:\/\/agentshave.co.uk\/collections\/proraso.oembed","provider":"Agent Shave","version":"1.0","type":"link"}