{"title":"Preshaves","description":"","products":[{"product_id":"castle-forbes-preshave-gel-pre-shave-150ml","title":"Castle Forbes Pre-Shave Gel 150ml","description":"\u003cp\u003eBegin every protocol with proper preparation. This unscented pre-shave gel establishes a protective foundation, ensuring optimal conditions for the blade trajectory and superior results regardless of beard density or facial topography.\u003c\/p\u003e\u003ch3\u003ePerformance\u003c\/h3\u003e\u003cp\u003eA water-based formulation provides clean slip without obstruction to the shaving medium that follows. Critically, this is oil-free—oils and water do not mix, and an oily coating would compromise both the shaving cream's action and its adhesion to the beard. The thin, measured application allows the blade to glide across contours and irregularities whilst the subsequent lather achieves full penetration to facial hair and skin.\u003c\/p\u003e\u003cp\u003eNatural aloe vera, vitamin E, and chamomile extracts provide skin conditioning and protection during the operation. The formulation is hypoallergenic, paraben-free, and contains no animal products or synthetic colourants. Recommended for operations requiring added protection, expedited execution, heavy beard work, or careful navigation of scars, moles, and hairline definition.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cp\u003e150ml bottle. A modest amount—applied to damp skin before shaving cream—ensures several months of operational use.\u003c\/p\u003e\u003ch3\u003eOptimise Your Protocol\u003c\/h3\u003e\u003cp\u003eThis pre-shave gel is formulated for use across the Castle Forbes cream range — including the \u003ca href=\"\/products\/castle-forbes-1445-shaving-cream-200ml\"\u003eCastle Forbes Shaving Cream 1445 200ml\u003c\/a\u003e, \u003ca href=\"\/products\/castle-forbes-cedarwood-and-sandalwood-shaving-cream-200ml\"\u003eCastle Forbes Shaving Cream Cedarwood and Sandalwood 200ml\u003c\/a\u003e, \u003ca href=\"\/products\/castle-forbes-lavender-shaving-cream-200ml\"\u003eCastle Forbes Shaving Cream Lavender 200ml\u003c\/a\u003e, and beyond. A single preparatory asset for the full Castle Forbes system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Castle Forbes\u003c\/h3\u003e\u003cp\u003eCastle Forbes occupies the 6,000-acre estate of Aberdeenshire, Scotland. Since 1996, Lady Forbes has collaborated with master fragrance composer Andrew French to establish an exquisite range crafted entirely from pure essential oils. Small-batch production in the Private Perfumery at the castle ensures standards befitting an asset of this calibre.\u003c\/p\u003e","brand":"Castle Forbes","offers":[{"title":"Default Title","offer_id":53614809579847,"sku":"CF-PS-GEL-150","price":30.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/castle-forbes-preshave-gel-pre-shave-150ml-1.png?v=1774794623"},{"product_id":"cella-milano-organic-pre-shave-gel-75ml","title":"Cella Milano Organic Pre-Shave Gel 75ml","description":"\u003cp\u003eThis preparatory asset operationalises organic protocol standards within Cella Milano's pre-shave formulation. The certified organic variant delivers skin conditioning and beard softening using botanical ingredients, suitable for operatives requiring synthetic-chemical-free preparation sequences.\u003c\/p\u003e\u003ch3\u003ePerformance Specifications\u003c\/h3\u003e\u003cp\u003eThe organic gel formulation integrates \u003cstrong\u003ealoe vera extract with organic botanical conditioning agents\u003c\/strong\u003e, delivering effective beard softening and epidermal hydration without synthetic chemical intervention. Aloe vera's polysaccharide matrix supports skin barrier integrity whilst enhanced hydration improves beard malleability and reduces operational friction. The formulation remains lightweight, non-occlusive, and rapidly absorbed.\u003c\/p\u003e\u003ch3\u003eOperational Advantages\u003c\/h3\u003e\u003cp\u003eCertified organic composition permits deployment by operatives managing sensitive skin, contact sensitivities, or requiring exclusion of synthetic chemical exposure. The gel texture supports rapid absorption without residue accumulation. Regular pre-shave deployment using this formulation sustains skin barrier function and reduces cumulative irritation from high-frequency shaving protocols.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cp\u003eCapacity: 75ml. AIAB-certified organic gel formulation enriched with aloe vera extract and organic botanical conditioning compounds. Rapidly absorbed, non-greasy, free from synthetic preservatives. Product of Milan, Italy.\u003c\/p\u003e\u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThe opening stage of the Cella Organic Aloe Vera protocol. Follow with the \u003ca href=\"\/products\/cella-milano-organic-with-aloe-vera-shaving-cream-150ml\"\u003eCella Milano Shaving Cream Organic with Aloe Vera 150ml\u003c\/a\u003e for the shave, then conclude with the \u003ca href=\"\/products\/cella-milano-organic-with-aloe-vera-aftershave-balm-100ml\"\u003eCella Milano Aftershave Balm Organic with Aloe Vera 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/cella-milano-organic-with-aloe-vera-aftershave-lotion-100ml\"\u003eCella Milano Aftershave Lotion Organic with Aloe Vera 100ml\u003c\/a\u003e. A complete three-stage Italian grooming protocol.\u003c\/p\u003e\u003ch3\u003eThe Brand: Cella Milano\u003c\/h3\u003e\u003cp\u003eThe CELLA EXTRA EXTRA BIO organic line reflects four generations of family stewardship and contemporary commitment to environmental responsibility. All production occurs in Milan, maintaining standards consistent with original 1899 specifications whilst integrating certified organic ingredient standards.\u003c\/p\u003e","brand":"Cella Milano","offers":[{"title":"Default Title","offer_id":53614809743687,"sku":"CELL-PS-ORG-75","price":9.58,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/cella-milano-organic-pre-shave-gel-75ml.png?v=1775341001"},{"product_id":"cella-milano-almond-oil-pre-shave-gel-75ml","title":"Cella Milano Almond Oil Pre-Shave Gel 75ml","description":"\u003cp\u003eThis preparatory asset optimises skin conditioning prior to the primary shaving protocol, establishing the operational environment required for precision performance. Cella Milano's pre-shave formulation supports beard softening, epidermal hydration, and optimal razor engagement across all skin conditions.\u003c\/p\u003e\u003ch3\u003ePerformance Specifications\u003c\/h3\u003e\u003cp\u003eThe gel formulation combines \u003cstrong\u003eProvitamin B\u003c\/strong\u003e, glycerin, and advanced conditioning agents. These compounds penetrate the epidermal barrier, softening facial hair whilst improving skin resilience and hydration status. The result: enhanced blade glide, reduced irritation response, and superior operational control throughout the shaving sequence. Application prior to lather deployment delivers measurable improvements in comfort and post-shave skin condition.\u003c\/p\u003e\u003ch3\u003eOperational Advantages\u003c\/h3\u003e\u003cp\u003eThe lightweight gel texture permits rapid absorption without leaving sticky residue. Suitable for all skin types, including sensitive conditions requiring specialist support. Regular pre-shave deployment supports sustained skin barrier integrity, particularly important for operatives conducting daily or high-frequency shaving protocols.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cp\u003eCapacity: 75ml. Gel formulation enriched with Provitamin B (panthenol), glycerin, castor oil derivatives, and conditioning fragrance compounds. Rapidly absorbed, non-greasy. Product of Milan, Italy.\u003c\/p\u003e\u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThe opening stage of the Cella Almond protocol. Follow with the \u003ca href=\"\/products\/cella-milano-almond-oil-shaving-cream-bowl-150ml\"\u003eCella Milano Shaving Cream Almond Oil 150ml\u003c\/a\u003e for the shave, then conclude with the \u003ca href=\"\/products\/cella-milano-almond-oil-aftershave-balm-100ml\"\u003eCella Milano Aftershave Balm 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/cella-milano-almond-oil-aftershave-lotion-100ml\"\u003eCella Milano Aftershave Lotion 100ml\u003c\/a\u003e. A complete three-stage Italian grooming protocol.\u003c\/p\u003e\u003ch3\u003eThe Brand: Cella Milano\u003c\/h3\u003e\u003cp\u003eCella di L. Cerri \u0026amp; C. s.a.s., established 1899. The company maintains four-generation family oversight and continues production in Milan. Pre-shave gel formulation represents the brand's systematic approach to complete shaving protocol optimisation.\u003c\/p\u003e","brand":"Cella Milano","offers":[{"title":"Default Title","offer_id":53614809776455,"sku":"CELL-PS-ALM-75","price":7.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/cella-milano-almond-oil-pre-shave-gel-75ml.png?v=1775340037"},{"product_id":"martin-de-candre-chamomilla-and-lemon-pre-shave-oil-preshave-45ml","title":"Martin de Candre Chamomilla \u0026 Lemon Pre-Shave Oil 45ml","description":"\u003cp\u003eBefore the protocol commences, the operative requires optimal skin preparation. This French pre-shave oil from Martin de Candre conditions the dermis for maximum glide and comfort, establishing ideal terrain for the blade to advance.\u003c\/p\u003e\u003ch3\u003ePerformance \u0026amp; Formulation\u003c\/h3\u003e\u003cp\u003eThe oil combines copra (coconut), chamomile extract, and lemon to prepare skin thoroughly whilst soothing sensitivity. The formula absorbs rapidly without residual shine, leaving the surface optimised for a close, controlled shave. Chamomile brings calming properties, whilst lemon provides gentle invigoration. Applied sparingly, this asset performs across all skin types.\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eINCI:\u003c\/strong\u003e Cocos Nucifera Oil, Propylene Glycol Dicaprylate\/Dicaprate, Anthemis Nobilis Extract, Parfum (Limonene, Citral, Linalool)\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cp\u003eSize: 45ml bottle. Made in France. Suitable for both pre-shave and post-shave application, making this a versatile addition to the daily protocol.\u003c\/p\u003e\u003ch3\u003eOptimise Your Protocol\u003c\/h3\u003e\u003cp\u003eThis pre-shave oil pairs with any Martin de Candre soap — from the \u003ca href=\"\/products\/martin-de-candre-absinthe-shaving-soap-200g\"\u003eMartin de Candre Absinthe Shaving Soap 200g\u003c\/a\u003e, \u003ca href=\"\/products\/martin-de-candre-citrus-shaving-soap-200g\"\u003eMartin de Candre Agrumi Shaving Soap 200g\u003c\/a\u003e, \u003ca href=\"\/products\/martin-de-candre-fougere-shaving-soap-200g\"\u003eMartin de Candre Fougère Shaving Soap 200g\u003c\/a\u003e, and the full range beyond. Its conditioning base prepares the skin for the characteristic slickness and protection of the MdC formula, regardless of scent selection.\u003c\/p\u003e\u003ch3\u003eThe Brand: Martin de Candre\u003c\/h3\u003e\u003cp\u003eFounded in Fontevraud in 1974, Martin de Candre has become the gold standard amongst the wet-shaving intelligence community for handcrafted soaps and oils. Each product is formulated with precision using traditional French saponification methods, ensuring consistency and performance under all operational conditions.\u003c\/p\u003e","brand":"Martin de Candre","offers":[{"title":"Default Title","offer_id":53614828912967,"sku":"MDC-PS-CCLE-45","price":23.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/martin-de-candre-chamomilla-and-lemon-pre-shave-oil-preshave-45ml-1.png?v=1775336947"},{"product_id":"proraso-green-pre-shave-cream-100ml","title":"Proraso Green Pre-Shave Cream 100ml","description":"\u003cp\u003eThe Proraso Pre-Shave Cream represents the opening salvo of the shaving protocol—a targeted preparation cream designed to soften beard fibres, establish skin conditioning, and prime the facial surface for maximum blade efficacy. The Green formulation executes the Refreshing protocol, delivering eucalyptus and menthol action that tonifies whilst preparing.\u003c\/p\u003e  \u003ch3\u003ePerformance \u0026amp; Preparation\u003c\/h3\u003e \u003cp\u003ePre-shave preparation constitutes doctrine for the serious operative. This cream deploys eucalyptus oil and menthol to open pores and soften beard structure, reducing the blade's necessary cutting force—a principle that directly correlates with closer comfort and superior results. The formula establishes an invisible protective barrier between skin and blade, mitigating the micro-trauma inherent to even the most skilled razor work.\u003c\/p\u003e  \u003cp\u003eGlycerin acts as the moisture foundation, ensuring skin remains hydrated throughout the shave protocol. Camphor contributes additional toning and subtle antimicrobial action. The menthol and eucalyptol combination achieves dual purpose: immediate sensory refresh (that characteristic cool sensation) and deeper physiological action (genuine pore opening and fibre softening). This is not cosmetic theatre; this is functional grooming engineering.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Cream (preparation)\u003c\/li\u003e \u003cli\u003eColour system: Green (Refreshing)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, stearic acid, menthol, camphor, eucalyptol, eucalyptus leaf oil, potassium hydroxide\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThis pre-shave cream opens the Proraso Green (Eucalyptus \u0026amp; Menthol) protocol. Follow with the \u003ca href=\"\/products\/proraso-green-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Green 150ml\u003c\/a\u003e for the shave itself, then conclude with the \u003ca href=\"\/products\/proraso-green-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Green 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-green-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Green 100ml\u003c\/a\u003e for recovery. Three stages, one cohesive system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614839202119,"sku":"PRO-PS-GREEN-100","price":4.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-green-pre-shave-cream-100ml.png?v=1774727582"},{"product_id":"proraso-red-pre-shave-cream-100ml","title":"Proraso Red Pre-Shave Cream 100ml","description":"\u003cp\u003eThe Proraso Pre-Shave Cream in Red executes the nourishing preparation protocol—specifically engineered for operatives managing coarse, demanding beard growth that requires pre-shave intervention beyond standard protocols. Where Green achieves the tactical refresh, Red establishes the deep conditioning foundation that coarse fibre demands before blade engagement.\u003c\/p\u003e  \u003ch3\u003ePerformance \u0026amp; Preparation\u003c\/h3\u003e \u003cp\u003eThe pre-shave preparation methodology becomes essential when confronting genuinely coarse beard structure. This cream prioritises fibre softening whilst delivering protective conditioning that extends beyond the shave window. Sandalwood oil contributes inherent calming and conditioning properties—it does not merely provide fragrance; it actively addresses the inflammation response that coarse beard growth generates.\u003c\/p\u003e  \u003cp\u003eGlycerin establishes the moisture foundation with particular emphasis on penetration rather than surface coating. Shea butter extract provides lipid replacement, ensuring coarse fibres absorb hydration rather than simply sitting alongside it. The formulation's architecture acknowledges that coarse beards demand nourishment delivered before the blade, not merely after. This is preparation doctrine for the agent whose beard refuses to surrender easily.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Cream (preparation)\u003c\/li\u003e \u003cli\u003eColour system: Red (Nourishing for coarse beards)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, stearic acid, sandalwood oil, shea butter extract, vitamin E, potassium hydroxide\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThis pre-shave cream opens the Proraso Red (Sandalwood) protocol. Follow with the \u003ca href=\"\/products\/proraso-red-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl Red 150ml\u003c\/a\u003e for the shave itself, then conclude with the \u003ca href=\"\/products\/proraso-red-aftershave-balm-100ml\"\u003eProraso Aftershave Balm Red 100ml\u003c\/a\u003e or the \u003ca href=\"\/products\/proraso-red-aftershave-lotion-100ml\"\u003eProraso Aftershave Lotion Red 100ml\u003c\/a\u003e for recovery. Three stages, one cohesive system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614840906055,"sku":"PRO-PS-RED-100","price":4.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-red-pre-shave-cream-100ml.png?v=1774727582"},{"product_id":"proraso-white-pre-shave-cream-100ml","title":"Proraso White Pre-Shave Cream 100ml","description":"\u003cp\u003eThe Proraso Pre-Shave Cream in White executes the sensitive-skin preparation protocol—specifically formulated for operatives whose skin barrier demands maximal gentleness without compromising preparation efficacy. Where Green delivers tactical refresh and Red establishes nourishing depth, White operates on the principle that sensitive skin requires intelligence, not force.\u003c\/p\u003e  \u003ch3\u003ePerformance \u0026amp; Preparation\u003c\/h3\u003e \u003cp\u003eThe pre-shave protocol becomes critically important when managing sensitive skin conditions. This cream prioritises soothing action alongside fibre softening, ensuring the blade's subsequent passage encounters neither inflammation nor reactivity. Green tea leaf extract contributes significant antioxidant and anti-inflammatory properties—proven botanical agents deployed for sensitive-skin protocols across dermatological contexts.\u003c\/p\u003e  \u003cp\u003eOat kernel extract operates as the calming foundation—historically utilised in sensitive-skin medicine for its proven ability to reduce inflammation and support barrier function. Glycerin establishes moisture without irritant potential. Aloe vera (where utilised in this system) provides additional soothing action. The formulation deliberately avoids aggressive actives, understanding that sensitive skin requires preparation that addresses barrier integrity rather than forceful fibre manipulation. This is the cream for the agent whose skin dictates operational parameters.\u003c\/p\u003e  \u003ch3\u003eTechnical Specifications\u003c\/h3\u003e \u003cul\u003e \u003cli\u003eSize: 100ml\u003c\/li\u003e \u003cli\u003eFormat: Cream (preparation)\u003c\/li\u003e \u003cli\u003eColour system: White (Sensitive skin)\u003c\/li\u003e \u003cli\u003eKey ingredients: Glycerin, stearic acid, oat kernel extract, green tea leaf extract, aloe vera extract, vitamin E, potassium hydroxide\u003c\/li\u003e \u003cli\u003eParaben-free, Italian-made\u003c\/li\u003e \u003c\/ul\u003e  \u003ch3\u003eComplete The System\u003c\/h3\u003e\u003cp\u003eThis pre-shave cream opens the Proraso White (Green Tea \u0026amp; Oat) protocol. Follow with the \u003ca href=\"\/products\/proraso-white-shaving-soap-bowl-150ml\"\u003eProraso Shaving Soap Bowl White 150ml\u003c\/a\u003e for the shave itself, then conclude with the \u003ca href=\"\/products\/proraso-white-aftershave-balm-100ml\"\u003eProraso Aftershave Balm White 100ml\u003c\/a\u003e for recovery. Three stages, one cohesive system.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e \u003cp\u003eProraso stands as the gold standard of Italian grooming heritage. Since their Florence establishment in 1948, they have crafted the three-protocol system—Green for everyday operations, Red for coarse-beard missions, and White for sensitive-skin assignments. Every formulation prioritises glycerine-rich bases, botanical actives, and a refusal of artificial colourants. Proraso is not merely equipment; it is institutional memory in a bottle.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53614842904903,"sku":"PRO-PS-WHITE-100","price":4.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-white-pre-shave-cream-100ml.png?v=1774727582"},{"product_id":"proraso-blue-pre-shave-cream-100ml","title":"Proraso Blue Pre-Shave Cream 100ml","description":"\u003cp\u003eThe opening phase of the Proraso Blue system — a pre-mission conditioning formulation designed to prepare the skin and beard for the closest possible shave. Applied before lathering, it softens even the most resistant beard structure, reducing the risk of irritation and ensuring the blade operates with maximum efficiency across all facial terrain.\u003c\/p\u003e\u003ch3\u003ePreparation Protocol\u003c\/h3\u003e\u003cp\u003eMassaged into the face and neck before shaving, the Blue Pre-Shave Cream delivers immediate hydration to the beard and skin. Aloe vera provides soothing, anti-inflammatory preparation that reduces pre-shave sensitivity. Vitamin E supports skin resilience during the protocol. Menthol adds a refreshing, invigorating quality to the pre-shave phase — cooling, stimulating, and psychologically priming the operative for a precise morning protocol.\u003c\/p\u003e\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 100ml\u003c\/li\u003e\n\u003cli\u003eFormat: Pre-shave cream\u003c\/li\u003e\n\u003cli\u003eKey actives: Aloe vera (Aloe barbadensis Leaf Juice), Vitamin E (Tocopheryl Acetate), Menthol\u003c\/li\u003e\n\u003cli\u003eNo parabens \/ No silicones \/ No mineral oils\u003c\/li\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eOrigin: Italy\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe Blue System\u003c\/h3\u003e\u003cp\u003eFor maximum protective and moisturising performance, deploy in sequence with the \u003ca href=\"\/products\/proraso-blue-shaving-soap-tube-150ml\"\u003eProraso Blue Shaving Soap in Tube 150ml\u003c\/a\u003e and the \u003ca href=\"\/products\/proraso-blue-aftershave-balm-100ml\"\u003eProraso Blue Aftershave Balm 100ml\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eThe Brand: Proraso\u003c\/h3\u003e\u003cp\u003eProraso was founded in Florence in 1948 and has since become one of the world's most recognised shaving brands. Operating from the same Florentine laboratory for over 75 years, the brand has built its reputation on formulations that combine accessibility with genuine performance. The Blue Line — protective and moisturising — is Proraso's most technically refined system, engineered for those who demand thorough coverage and lasting skin comfort throughout the protocol.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Aqua (Water\/Eau), Stearic Acid, Glycerin, Parfum (Fragrance), Tocopheryl Acetate, Aloe barbadensis Leaf Juice, Menthol, Cetearyl Alcohol, Tetrasodium Glutamate Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Coumarin, Isoeugenol\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":53908592591175,"sku":"PRO-PS-BLU-100","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/files\/proraso-blue-pre-shave-cream-100ml.png?v=1778697902"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0968\/0361\/9143\/collections\/category-beard-oil-balms.png?v=1773752045","url":"https:\/\/agentshave.co.uk\/collections\/preshaves.oembed","provider":"Agent Shave","version":"1.0","type":"link"}